8 November 2017
' Judging panel announced '
22 November 2017
' MEP Host announced '
10 December 2017
' Nominations Closed '
31 January 2018
' Shortlist Announced '
5 February 2018
' Judges Deliberation Day '
21 March 2018
' Award Ceremony '


Diageo is the world’s leading premium drinks company, with an outstanding collection of brands across spirits and beer categories. Our business is built on foundations laid by the giants of our industry. Arthur Guinness, John Walker and those that followed in their footsteps, cared deeply about the people and businesses they fostered. They were driven to create products that would last for generations.

Today, we continue producing these brands with the same spirit: Johnnie Walker, the number one Scotch Whisky in the world; Smirnoff, the number one premium vodka;  Baileys Irish Cream, the number one liqueur; Guinness, the number one stout, just to name a few.

Diageo’s iconic brands are sold in more than 180 countries and enjoyed by millions every day, and it has long been our priority to ensure that they are enjoyed responsibly. We help our consumers make informed decisions about whether, when and how to drink and we have worked for decades with the industry and other partners to help tackle irresponsible and under-age drinking. We support hundreds of initiatives to raise awareness of the risks of alcohol misuse, provide information to consumers, educate and train hospitality workers, and much more.

We support the local communities where we operate by reducing our environmental footprint, especially in water-stressed areas. We promote women entrepreneurs and through our Learning for Life programme we train thousands of young unemployed to bring them back in the marketplace.

Our purpose is to help people celebrate life responsibly, every day, everywhere. We take great pride in what we do, and in how we do it.

To learn more, visit us at www.diageo.com and www.drinkiq.com or connect with us on Twitter