The Environment Award
APEAL, the Association of European Producers of Steel for Packaging, is a federation of the four major producers of steel for packaging (ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, U.S. Steel Košice). Founded in 1986, APEAL represents today about 95% of the total European production of steel for packaging.
APEAL is committed to generating understanding and support for steel as a sustainable and resource efficient packaging solution.
The inherent properties of steel for packaging make it a model material for meeting the requirements of a circular economy.
Steel is the most recycled packaging material in Europe, with a recycling rate of 77,5% in 2015 (latest available figures.)
Magnetic properties make steel easy and economical to separate from other waste during recycling processes. As a permanent material, steel can be recycled infinitely with no loss of quality. Finally, because steel scrap is an inherent part of the production process for new steel, every single steel plant in Europe is also a recycling plant, saving resources, energy and emissions by recycling steel in a simple and efficient process.
Steel is a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials. Strong, formable and long-lasting, steel offers numerous benefits for the safe packaging of a wide variety of products including food, beverages, aerosols, personal care, household, automotive and industrial goods.